Search Engine Optimisation

Achieving better search engine rankings for relevant, targeted keyword phrases is a very important element of website design and development. Merely registering your website with search engines doesn't give your website a good shot at achieving top search engine rankings. Indiscriminate use of web technology like Flash or JavaScript can be detrimental to your website as they can be invisible to search engines. Each page must be content rich, search engine friendly and optimised for the search terms your customers are most likely to use.

Our Experience

We have been optimising websites since 1999, initially working in conjunction with specialist search engine optimisation (SEO) companies. Early on, we found our in-house skills were outstripping SEO companies and we began to take over our clients' SEO requirements.

How we Differ

We differ because our websites have search engine optimisation built in from the very beginning. We structure content, design and technology around the very best search engine optimisation techniques.

We advise you of the short-comings of particular types of content and encourage excellent website practises to give you the best opportunity to maximise your website's traffic.

Nobody knows your website better than its webmaster. Specialist search engine optimisation companies have so many websites on their books that they cannot implement such focussed service.

Continual Service

Search engine optimisation is an on-going, ever changing service and our cost effective website management programmes enable you to keep ahead of the game when changes in search engine policies occur.

 

SEARCH ENGINE OPTIMISATION CHECKLIST:

ARE BLACK HAT (HIGH RISK) TECHNIQUES USED?:
Check whether your search engine optimisation provider uses techniques that can get your website penalised or even banned from search engine results.

WHAT DO YOU GET FOR YOUR MONEY?:
Do you receive one optimised webpage or is the whole website optimised, continually or one-time only.

HOW OFTEN IS YOUR WEBSITE REVIEWED?:
Search Engine Optimisation requires constant monitoring and reaction to changes in search engine algorithms.

AVOID USING AUTOMATIC SITE SUBMISSION SERVICES:
It is possible to get penalised or even removed from search engines by using automatic site submission services.

BUILD ON GOOD FOUNDATIONS:
Ensure your website is fully optimised and functioning before embarking on a pay per click or paid inclusion campaign.